Jacobs Ladder LLC manufactures and sells the Jacobs Ladder TM - total body exerciser. The patented treadmill climber is designed for fitness professionals to provide peak aerobic endurance and anaerobic conditioning. Jacobs Ladder has proven its effectiveness to fitness professionals around the country. The response has been quite impressive and the company has received numerous testimonials from customers including NFL sports teams, major college athletic programs, physical therapists and commercial health clubs.
Jacobs Ladder has a network of 45 dealers in the US and overseas and has also directly penetrated market segments including health clubs, universities, military, police and fire departments, personal trainers and professional sports teams. The commercial cardio equipment market is significant, generating $1 billion in annual sales. Jacobs Ladder compares favorably to competitors' products such as the Nautilus Stepmill and the Versaclimber.
Bob Palka acquired Jacobs Ladder from its founder in 2004 and initiated a marketing plan that has demonstrated the ability to increase sales. The company is now seeking $300,000 from investors to fund accelerated marketing activities and enable the company to serve larger accounts.