WorldWebDex Corporation

In response to mounting frustration associated with Internet search engines and the growing disenchantment with Internet banner ads, WorldWebDex has developed an Internet Directory tool that organizes the web in a familiar, easy-to-use format. Structured similarly to printed yellow pages, WorldWebDex's Internet Directory lists and advertises commercial Internet sites alphabetically according to category. Users appreciate the familiar and logical organization of data while advertisers have the ability to place their brand in front of users during the most critical stage in the buying cycle. For greater reach and increased traffic, WorldWebDex intends to license this comprehensive database to Internet portals, community pages and search engines. Forrester Research forecasts that online directory services will grow to become a $1.1 billion industry by 2003.

WorldWebDex has assembled a management and advisory team that combines marketing and Internet knowledge with traditional business experience. The company seeks $1 million of equity to increase its marketing efforts and to continue the growth of its database.