ShoptoCook provides solutions to independent grocers that enable customers to shop, save and search using online, mobile and in-store digital technology. STC's in-store media platforms drive sales by providing coupons, meal planning ideas and access to weekly ad circulars and loyalty programs. STC builds and maintains grocery websites and mobile apps that are accessible via multiple devices and feature local content for independent retailers, ad groups, agencies and chains across the U.S.
Over the past two-years, STC has expanded its reach to over 180 web-sites representing nearly 1,000 retail locations and 600 installations of its in-store media platform and is now positioned to transition its media environment to a totally customer-centric platform. Details of STC's product can be found at www.ShoptoCook.com .
US Digital Marketing spending is forecasted to approach nearly 120 billion (an 11% compound annual growth rate) between now and 2021. Improvements in data collection, management and analytic tools have armed marketers with capable measurement devices, and most are now prioritizing spending on data, technology and most importantly the Customer Experience. The pace of change in grocery marketing has accelerated into on-line grocery, but also using technology to enhance the traditional Brick and Mortar shopping experience. "This is the obsession...we must enhance the customer experience in our stores and using customer-centric technology will be the key success!" (Chris Hjelm - CIO, Kroger Company).
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