Breeds of both livestock and pets all have rapidly shrinking gene pools due to 150 years of modern breeding practices. They face alarming health and immune problems as a result. Breeders and farmers have lacked an easy way to help keep their breeds viable indefinitely.
BetterBred LLC makes
innovative online breeding software designed to support the sustainability of
domestic breeds. We help lower health risks, increase immune function and
enhance reproductive success in purebred dog breeds. We use results from simple
DNA tests to analyze breeds, individual animals and potential breedings.
Launched in June 2016,
we have over 800 breeder members, 23% of whom are paying subscribers. We also
have a 95% renewal rate for annual subscriptions. We work closely with
researchers at the UC Davis Veterinary Genetics Lab and will also resell their
tests on our website starting in early 2018.
With a combined 25
years of breeding experience, we attribute our success at recruiting and
educating breeders to knowing how our subscribers think. We give them the tools
to be conservationists of their breeds.
Noble mission aside,
the potential US market for our product in purebred dogs alone is $124 million.
Horses comprise another $35 million market and cattle are nearly $2 billion.
Having proven our product and bootstrapped our company to the revenue stage, we
now seek to scale our company to reach these much larger markets. Visit www.betterbred.com
for more information.
Helping connect you to WNY
Join us in growing the region's business success
