In July 2021, the NCAA began to allow college athletes to monetize their name, image, and likeness (NIL). In less than two years, student-athletes have been involved in deals worth over $2B, all generated through well-established sport management/marketing channels. Those deals included less than 1% of the NCAA 500,000+ student athletes and featured household names. The NCAA decision also led to the creation of new businesses aiming to take advantage of this new segment, mostly specialized sports agencies or marketplaces that are looking at student-athletes as potential revenue generating individuals. This is the main reason less than 1% of student athletes inked deals.
Dalorum’s approach is to be all encompassing and ensure 100% of athletes can benefit. Dalorum is the first and only online community built exclusively for college athletes, offering a comprehensive range of resources, content, and promotions to support their personal and professional growth.
Brands pay an admission fee to enter our exclusive community, and in return, we showcase their brand and promotions to our vast network of athletes. After opting in a promotion, athletes post about the product/service on their social media accounts, giving brands access to a select network of dedicated followers.
Dalorum is dedicated to ensuring it will partner with brands that will benefit student-athletes and ideally help solve important issues or remove pain points. As an example, Dalorum recently helped make therapy accessible and free to every student-athlete, after signing an agreement with BetterHelp, one of the world's largest mental health companies.
Our community is one of the most exclusive in the world, it is comprised of the elite, university students that are the pinnacle of their respective sport. Individuals that are driven, disciplined and community leaders. 50% women - 50% men - 100% overachievers.
With our disruptive approach, we're poised to change hundreds of thousands of lives and build one of the most powerful marketing vehicles to ever exist. Visit https://dalorum.com/ for more information.