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Panacheeza

November 13, 2024: Janessa and Ryan Steenberg, Founders

     Panacheeza is revolutionizing the plant-based cheese industry with a focus on parmesan, offering a shelf-stable, plant-based parmesan that delivers on taste, texture, and clean ingredients. Our product is tailored to meet the demands of today’s health-conscious and eco-aware consumers. With a versatile flavor profile, Panacheeza enhances everything from pastas and salads to snack foods, making it a staple in both home and professional kitchens.

     Our omni-channel strategy combines regional retail partnerships with robust direct-to-consumer growth, driven by our e-commerce success. Panacheeza is quickly gaining traction, with over 6,000 online orders fulfilled and a growing retail presence that includes a 30-store Whole Foods northeastern rollout in January of 2025 via Rainforest distribution. Rainforest’s portfolio spans 3000 retailers across the northeast region.

     Panacheeza is primed for significant expansion through:

  • Geographic scaling, starting from the Northeast to nationwide.
  • New product SKUs, including spicy, truffle, and an allergen free version.
  • Future category expansions into plant-based snacks and spreads.

     Our team’s expertise spans CPG, operations, and retail strategy, positioning us to dominate the growing $7.1 billion plant-based cheese market by 2030. Visit www.panacheeza.com for more information.

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